Take the Lead in Conversation Part 5 Hear Yourself
Hello…is this your wake up call?! Welcome back to Take the Lead – Hear Yourself
WRITING CONTENT FOR POSTS, ARTICLES, BLOGS AND NEWSLETTERS MEANS YOU HAVE TO BE SURE YOU’VE FOUND YOUR TONE OF VOICE…
…AND AUTHORITY.
Welcome back to Edition 5 of Take the Lead – Hear Youself.
I’d like to take this opportunity to thank you for being here, sharing the world of conversations in business and how to make every single one count.
In this edition I promised to share thoughts around sounding the same in real life as online and vice versa. My ambition is for those conversations to happen over the telephone however we all know communication happens in various forms which is why you have to be the same wherever we’re ‘speaking’!
An interesting fact I discovered this week is why we don’t like the sound of our own voice when we hear ourselves played back. Our brains perceive our recorded voices differently and it all comes down to the way sound travels through air versus through a solid. Simple physics.
It made me wonder because it has taken many years to become comfortable with my own voice and I often reassure clients I’m coaching that it’s quite natural too.
However my voice has become my signature.
One of the biggest challenges to hearing yourself back is being able to separate how you sound from what you are saying.
It’s why I also read aloud every piece of content I produce to be sure it sounds like me.
That’s my top WendyWoo tip for sounding the same online as in person. It will also help you when you’re having a conversation.
Isn’t it funny though, how each week my encouragement for you to Take the Lead is also supported by a business conversation on my podcast show, Making Conversations Count?!
We Carry on the Conversation with our bonus content on Sundays for Followers only and always want listeners to feel they can reach out and speak to guests after getting to know them on the show through our conversation.
So, I am leading with that this week as it flows nicely from a few previous business conversations with Marcus Sheridan and Michael Buzinski around what you say, where.
Should you hear something that makes you raise a question, don’t hold it in. Get in touch. It’s likely to be a great question better answered than festering.
There’s no such thing as a dumb question.
He who asks is a fool for 5 minutes
Which is why I asked Joe Pulizzi, as I call him Godfather of Content, to join me to share his insights. You see, I did advertising way back in the day and it was, and still is, a highly competitive world. Much like the online channels we have today, there’s access to anything we want to know from someone.
If you’re not the one answering the questions before it warrants a conversation you’ll move on until you find someone open enough to tell you.
Only last night, my husband and I questioned the cost of something and visited several websites looking for the pricing.
Only one out of five sites gave us the answer, stated clearly on the website.
It’s who we enquired with. Would you feel the same? Or are you happy to give away your email address to anyone to find out one simple question when you know you’re going to be asked multiple questions to get there?
Those first impressions are oh so important.
Why do you create content online?
It’s the first place your potential customers are likely to find you
It’s an opportunity to get people’s attention
It’s a way to start a conversation
Here’s where some go wrong:
Don’t make it all about:
Brand awareness – self
Create authority – self
Higher rankings – self
Instead, make it about
Showing understanding – them
Sharing experiences – them
Build trust – them
Sure, the self stuff is important but it’s not how you:
Take the Lead.
It’s why my clients come back from 15 years ago (I made many mistakes in the first couple of years) as we grow together.
Which brings us back rather nicely about Joe’s conversation. Grab a listen to the whole conversation from your favourite player.
The truth about ‘overnight success’.
Head over to ‘Making conversations about content entrepreneurship’ count to grab a listen. The transcript is a published article on my LinkedIn company page too for those who like to read
When you hear honesty it gives you the feels good. It’s my core value. What works for one may not work for another. If you need to be starting more conversations and want an honest opinion tap me up for a ChinWAG. No hard sell from me.
Remember, you never know where a conversation will lead…so, it’s up to you to take the lead.
Speak soon,
WendyWoo
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Who is WendyWoo?
Listen to her story as she opens up about how she started the business and how she loves helping others.
Don’t let worry get in the way of your business building new relationships with customers.
With 34 years doing for others, 17 of those years running my own business, I’ve started approx. 2 million conversations, helped 1000’s of people through my training sessions and lined up £££’s.
Now, if you fancy a ChinWAG to explore how I can help you, please use the diary link: www.calendly.com/wag-associates/ChinWAG
Take a look at my PowerUp sessions, they are a fantastic starting point to get your strategy into shape and lead perfectly into my 12 step programme where we work together on a deeper level. For Team’s we work on the specifics that you need using the 4R Formula.
Find out more on the website along with free tips, downloads and much more.
NEXT TIME ON TAKE THE LEAD…What are the results of telephone coaching?
Take the Lead and get in touch, here’s how:
Now, if you fancy a ChinWAG use the diary link: www.calendly.com/wag-associates/ChinWAG
Don’t let worry get in the way of your business building new relationships with customers. Take a look at my PowerUp sessions, they are a fantastic starting point to get your strategy into shape and lead perfectly into my 12 step programme where we work together on a deeper level. Find out more on the website along with free tips
With 34 years doing, 17 of those years running my own business, I’ve started approx 2 million conversations, helped 1000’s of people through my training sessions. Read my case studies and testimonials
or check out my Recommendations section on LinkedIn.
All this from the WAG Works aka the log cabin in my back garden in the banner photo since 2011.
…Pop back soon for the next edition of Take the Lead
Drop us a line if you’d like to hear a tip on anything telemarketing or sales calls coaching
Follow-on resources to get you started for ‘not quite’ free lead generation
Grab a copy of my best-selling book “Making Conversations Count: How to sell over the phone”. It’s a great place to start making the right first impression.
Free lead generation resources from me
How ironic! I have a free resources page with free downloads (no email address required) video snippets and guest interviews where I give lots of take away tips.
Send me an email if you have want to comment on any of the details in this blog.
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