Growing pains

Take the Lead in Conversation Part 3

Hello…is this your wake up call?! Welcome back to Take the Lead.

In this edition I promised to expand on business growing pains. This is from the point of view of having conversations. How to keep track, how many you need to have to be sure it’s not painful.

We are told by the ‘guru’s that you can run a business from your mobile phone.

That’s true.

But again, only to a point.

There’ll be activities that you need to stay on top of and share with other people in different departmental roles like accounts or suppliers.

When you get to the stage where two or more people are working alongside the same departmental activity it becomes, well, tricky.

In this instance we’re going to put the spotlight on growing your customer base.

A few questions to start with:

How many new customers do you need? Is that weekly, monthly, quarterly. You decide – it’s your business.

Do you know how many conversations you need to have before you get a yes? This is your conversion rate.

It’s covered in the very first part of my book, Making Conversations Count: How to Sell over the Phone simply because that’s how you’re going to know how much activity you need to be doing.

Think about it.

If you need to sell 100 ‘somethings’ and it will take you 1000 ‘conversations’ to get that every month you need to divide 1000 by 20, the average days in a month.

That will be 50 conversations per day without fail.

Will you have the time to do that and do it well?

Or will you need help?

And I’m not talking about someone else doing the conversations for you either.

You are the best person for that role when you have started out. You know the answers to every question you’ll be asked. If you don’t you can decide on the spot.

Gut instinct will tell you how to proceed.

Get the help with technology and processes first.

Once you’ve got that nailed, there’ll be other tasks that are not as glamorous that you can outsource.

Those people become your team.

So, I’ll ask you again. How many new clients do you need? And, how much time do you need to dedicate to making it happen?

These are the first questions I get to understand when working with my clients and I am happy to help you too…

A recent business conversation on the podcast, with James Guilford. A leadership strategist who can say he’s worked with a bunch of clowns.

Jay, is currently working with Fortune 500 clients and bringing fun into his leadership programmes.

An engaged person is way more productive and creative than someone who’s disconnected. We can all agree on that point.

There’s some deep thinking in this conversation, I’d encourage you to click and listen. Please forgive my audio quality, I have no clue what happened but can only offer – I’m human.

You’ll hear:

Jay’s job: telling leaders to ‘calm down’
Be your authentic self
Listen!! And everyone lies!
Communicate like they’re a seven-year-old
Everything is going well – even when it feels like chaos

The show has been getting some attention over on Goodpods, it’s so cool when you receive a notification that you’ve made not 1 but 3 charts.

The ‘How to’ is my mission. Bringing interesting people who share their knowledge.

Please share this with your colleagues and anyone you feel needs it. Better still give them a call and tell them about it.

Remember, you never know where a conversation will lead…so, take the lead.

Speak soon,

Take the Lead and get in touch, here’s how:

Now, if you fancy a ChinWAG use the diary link:

Don’t let worry get in the way of your business building new relationships with customers. Take a look at my PowerUp sessions, they are a fantastic starting point to get your strategy into shape and lead perfectly into my 12 step programme where we work together on a deeper level. Find out more on the website along with free tips

WAG Associates Telemarketing Training For Making Conversations Count – Telemarketing Training Expert – Use The Phone To Make More Sales

With 34 years doing, 17 of those years running my own business, I’ve started approx 2 million conversations, helped 1000’s of people through my training sessions. Read my case studies and testimonials

Testimonials | WAG Associates

 or check out my Recommendations section on LinkedIn.

All this from the WAG Works aka the log cabin in my back garden in the banner photo since 2011.



…Pop back soon for part four of Take the Lead


Apart from typing in CAPITAL letters 🙂

Plus, what can we learn from a Professor who is the Head of an Architecture department at University?


Follow-on resources to get you started for ‘not quite’ free lead generation

Grab a copy of my best-selling book “Making Conversations Count: How to sell over the phone”. It’s a great place to start making the right first impression.

Free lead generation resources from me

How ironic! I have a free resources page with free downloads (no email address required) video snippets and guest interviews where I give lots of take away tips.

Send me an email if you have want to comment on any of the details in this blog.

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Wendy Harris Take The Lead